While this is a very attractive alien dude - there is scarcely a trace of the Main Man left here.
It's a baffling re-design choice that removes everything that made the character unique and
instantly identifiable - seemingly for the sake of fitting him into the often generic visual style of the New 52.
DC also shared 3 other designs they considered.
So it could of been worse...
...with a design that looks like an attempt to appeal to Loki fans...
...or better - with either of these more Khal Drogo-esque barbarian inspired takes.
Which would have been fine...
...I actually kinda like this last one.
Here's the synopsis for the reveal in September's Justice League #23.2: Lobo -
"The Lobo you’ve seen so far in the New 52 is not who you think he is. In this one-shot, you’ll be
introduced to the real Lobo. A ruthless killer, Lobo is on a quest to kill the man who has taken his name."
As Star Wars fiction fan I've got to tell you - that sounds an awful lot like
the old Expanded Universe Tale of Boba Fett and Jodo Kast.