Man of Steel - Suit of Twizzlers?

Really? The new Super Suit is woven out of Twizzlers? 

Not as effective as the Spider-Man /Twizzler-Web tie-in ad from last summer.

Amazing Spider-Man Movie Tie-In Ads - Twizzlers, Target, Carl's Jr, and Special Guest Star Stan Lee!

Twizzlers is a really clever choice for a tie-in.

Target has a neat ad too - promoting all Spidey Toys & Spider-Merch at their Spider-Hub.

And there are the two humorous TV Spot's from Carl's Jr...

...and here's your required Stan Lee cameo.