Would You Know This Guy is Lobo If Someone Didn't Tell You?

While this is a very attractive alien dude - there is scarcely a trace of the Main Man left here.

It's a baffling re-design choice that removes everything that made the character unique and 

instantly identifiable - seemingly for the sake of fitting him into the often generic visual style of the New 52. 

DC also shared 3 other designs they considered.

So it could of been worse...

...with a design that looks like an attempt to appeal to Loki fans...

...or better - with either of these more Khal Drogo-esque barbarian inspired takes. 

Which would have been fine...

...I actually kinda like this last one.

Here's the synopsis for the reveal in September's Justice League #23.2: Lobo - 
"The Lobo you’ve seen so far in the New 52 is not who you think he is. In this one-shot, you’ll be
introduced to the real Lobo. A ruthless killer, Lobo is on a quest to kill the man who has taken his name."

As Star Wars fiction fan I've got to tell you - that sounds an awful lot like
the old Expanded Universe Tale of Boba Fett and Jodo Kast.